عنوان مقاله [English]
Introduction: Social trust is the result of social interaction and action among members of society that directly affects the context of society and facilitates social activities and thus paves the way for progress and development. Study in the field of social trust as one of the valuable characteristics of social capital and the basis of social participation seems to be necessary. Therefore, in the present study, an attempt has been made to examine this important issue among the clients of the Social Security Organization.
Research purpose: Includes the study of factors affecting the social trust of social security customers in the city of Rasht and its spatial analysis at the level of the studied areas.
Research methodology: The research method is descriptive-analytical and has been assessed in the study area with the help of a questionnaire and the opinions of 365 respondents. Pearson correlation coefficient, regression analysis and TOPSIS technique have been used in this path.
Geographical scope of research: The city of Rasht is a territory whose eight neighborhoods have been selected as a model community.
Findings and Discussion: The results of Pearson correlation coefficient show that there is a significant relationship between the feeling of social security, social responsibility, social satisfaction, social cohesion, customer satisfaction, altruistic tendencies (independent variables) and the level of social trust (dependent variable).