نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی کارشناسی ارشد اکوتوریسم(طبیعت گردی)، گروه علوم جغرافیایی، دانشکده علوم انسانی، دانشگاه هرمزگان، بندرعباس، ایران
2 استادیار برنامه ریزی و مدیریت محیط، گروه علوم جغرافیایی، دانشکده علوم انسانی، دانشگاه هرمزگان، بندرعباس، ایران
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
.The purpose of this study is to plan the development of coastal and marine tourism in the coasts of Bandar Lengeh city with the help of SWOT and QSPM model. In order to collect information to form a SWOT matrix, interviews were conducted with officials and experts in the field of tourism, study of library documents and articles, and field visits. After identifying internal factors (strengths and weaknesses) and external factors (threats and opportunities), sustainable development strategies were determined for the study area and prioritization was done by QSPM matrix. The results showed that the total final scores of internal factors were equal to 2.558 which indicates the ability of strengths to overcome weaknesses and the total final scores of external factors were 2.530 which means that weaknesses and threats can be adjusted based on opportunities... Therefore, the tourism strategy (SO) was selected as the best strategy for the development of coastal and marine tourism, and items such as supporting tourism projects and diversifying them, expanding beach and water sports, paying attention to the historical, cultural and social attractions of the beaches, applying approaches Modern marketing, support for private and public sector investments, development of job opportunities in coastal and marine tourism, providing facilities for tourism development in coastal areas, attention to medical tourism, infrastructure development, focus on integrated coastal management approach, benefit from perspectives
کلیدواژه‌ها [English]
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