The role of handicraft branding in the development of villages in the west of Gilan province

Document Type : Original Article

Authors

1 Ph.D. Candidate in Geography and Rural Planning,Astara Branch, Islamic Azad University, Astara, Iran

2 Professor Department of Geography, Rasht Branch ,Islamic Azad University, Rasht ,Iran &Professor Scientific Department of Tourism Research Center, Rasht Branch ,Islamic Azad University, Rasht ,Iran

3 assistant Professor Department of Geography , Astara Branch ,Islamic Azad University, Astara ,Iran

10.22034/jget.2024.134748

Abstract

Introduction: Prioritizing rural development is recognized as one of the basic principles of Iran's development system, and in this regard, the development of branding in the handicrafts sector can be one of the ways to achieve this goal.
Purpose:The purpose of this study is to investigate the role of handicraft branding in the development of villages in the west of Gilan province.
Methodology of Research: The research is applied in terms of purpose and descriptive-analytical in nature.
Geographic territory of research: The statistical population of the study includes experts in the field of handicrafts in the west of Gilan who were selected from the experts and experts of the Cultural Heritage, Handicrafts and Jihad-e-Agriculture Organization by purposive sampling. The data collection tool was a semi-structured interview.
Findings and discussion: After identifying the dimensions and variables involved through the Delphi technique, the identified dimensions were examined and then after the approval of experts, they were classified into 4 factors: increase and improvement of income, job creation, village participation, population stabilization as indicators. Rural development resulting from branding were introduced. Then, the final research model was examined among the activists of this industry. The results showed that the relationship between branding and the four identified elements of rural development was confirmed. Also, among the four elements, branding had the greatest impact on employment.
Results: Based on this, it can be said that with the development of handicraft branding, employment can be improved in the western villages of Gilan province.

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References

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History

  • Receive Date: 23 May 2021
  • Revise Date: 07 August 2021
  • Accept Date: 07 August 2021

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